Print Ad. - The campaign for Jet Blue Airlines focuses on building up the airlines' celebrity by offering travel excursions for people interested in travelling different parts of the world and sharing the discovery of their ancestral roots. By using the ideas with the opened cabin window, their ancestral roots are actually "Close enough to touch".

Billboard - This special billboard design aims to give pedestrians the feeling of being a passenger on the Jet Blue plane. They will experience the view from the inside of the cabin looking out into the blue skies and starry nights up in the air.

Public Transit - Cooperating with the bus services provider, the exterior of a Jet Blue aeroplane will be printed on buses in order to promote the brand. To come into effect for the theme "Close enough to touch", a touch screen search engine will be located at the bus stops as a tour guide for looking up the travel information.

NetMeeting Station - The Jet Blue's net meeting station can be easily found on the street and the boarding area in the airport. It is a touch-screen computer with an internet browser function to provide a face-to-face platform for people to get closer with their families and friends around the world.

Interactive Print Ad. - This interactive poster is designed to be published on the airline brochure and magazine. After scanning the image of QR code via their cell phones, passengers and readers can easily get onto the Jet Blue Airline website and have a better understanding of the company's background and flight information. In order to let all of our passengers have a taste of the different parts of North America, one historical place with videos will be chosen to put on each publication.

iPhone App. - This iphone application is designed for iphone users to upload their traveling pictures onto the Jet Blue server with just 4 easy steps. Photos and message will be displayed on Jet Blue counters visible to all our flyers to share their interesting story across the world.

Museum - "The Museum of Native Americans" is a museum which is built in the city area. It is a place for citizens to walk around and relax. Educational materials will be posted on both sides of the cabin giving passengers a real taste of going back in the past.

Street Art - Street art aims at catching people's attention by using a different type of advertisement; it can be a powerful platform for reaching the public.